Home
About Us
PopTok is the ability to take snippets from favorite movies, TV shows and music videos, and for the first time,
personalize and digitize them to express yourself in everyday conversations. We cut the hottest scenes and the greatest lines
into handy bites called Toks – use them to banter with your online buds in a video lingo everyone understands!

Emoticons don’t cut it anymore. Graduate to PopTok, and transform your chat into a major studio production.

With PopTok, you can:
  • Express yourself with clips, called Toks, from the most popular TV shows, movies and music videos
  • Pop a Tok into an IM chat window so your buddy can watch it immediately, as part of your regular online chat
  • Collect your favorite Toks to use and view whenever you want
  • Display your mood using the perfect Tok
  • Discover the perfect Toks for any holiday or occasion
  • Forever change the way you communicate and express yourself like never before
* PopTok was founded in 2007 by JVP, GTI Group, and JVP Studio.
* PopTok is represented legally by Davis Shapiro Lewit & Hayes, LLP
About the Team
Scott Kauffman
President & CEO
 
From:
Quote: ""
CLOSE
Scott Kauffman
President & CEO
 
As President and CEO of PopTok, Scott Kauffman is spearheading the effort to create new forms of personal expression through access to the world’s most popular movies, television shows and music videos. Scott brings an extensive background in executive management in digital entertainment, consumer marketing, media and technology companies, including CompuServe and Time Warner. He joins most recently from Yahoo!, which acquired BlueLithium, a leading data-driven performance marketing company where he served as President and COO. Before joining BlueLithium, Scott was President and CEO of several venture-backed Internet start-ups, including Zinio, MusicNow, Coremetrics and eCoverage. In 1997, Kleiner Perkins recruited Scott to Silicon Valley to become president and CEO of AdKnowledge, one of the first companies to focus on developing management solutions for Internet advertising. He grew the AdKnowledge client base to more than 100 clients, filing an S-1 for an initial public offering before negotiating the sale of the company to CMGI in late 1999. Scott is a recognized industry leader, and was honored by Advertising Age in 1996 as one of twenty Digital Media Masters. In 1992, Advertising Age named him one of the top 100 marketers in the country.
Illi Edry
Founder & Chief Strategist
From: Heroes
Quote: "We can be heroes. Just for one day"
CLOSE
Illi Edry
Founder & Chief Strategist
Born in Israel in 1967, Illi has since managed to travel to over 40 countries and to make Tokyo, Amsterdam and London his home. He has over 15 years of management experience in digital media, content, marketing and business development across various platforms, including the internet, gaming, mobile, iTV and VOD. Illi will never say no to a spicy curry, will gladly join any jam session with his drums and as a special treat enjoys adding new ink paintings to his body. Camping out with his three kids never fails to bring inspiration, energy and joy.
Eran Levin
VP R&D
 
From: The Field of Dreams
Quote: "If you build it he will come"
CLOSE
Eran Levin
VP R&D
 
Eran loves technology yet believes that people make the real difference. Born in 1961, he still remembers watching live footage of the first man on the moon, which was accomplished without any Object Oriented Design or Extreme Programming. In his (unfortunately limited) free time, Eran enjoys photography, sports, travel and good food, especially desserts. Eran lives in Ra’anana with his wife, 3 kids and beautiful collie.
Samuel Wazana
VP Operations
 
From: Pulp Fiction
Quote: "I am Mr. Wolf. I solve problems"
CLOSE
Samuel Wazana
VP Operations
 
Samuel is the kind of guy who gets his hands into everything. Since his birth in Morocco he’s constantly sought the answers to how, what and why. You name it; Samuel’s done it - from software engineering to archery and Bonsai. In his lifetime he’s managed to reach 25 years of marriage (and still going strong), have 4 children, and live in Morocco, Israel, Iran, the U.S., and the U.K.
Ohad Jehassi
VP Marketing
From: Jerry Maguire
Quote: "I am out here for you"
CLOSE
Ohad Jehassi
VP Marketing
Ohad has been an Internet marketing guru for over ten years for Fortune 500 companies and successful start-ups including AOL and Takkle.com. A self-professed geek--with undergraduate and graduate degrees from Carnegie Mellon and Harvard Business School--he's glad that he found a tech product that will make him cool. As PopTok's only single guy--but he's got good friends working on that--he admits to enjoying the bright lights of New York City where he lives and being an avid boater and Harley rider. He's also the best singer in his car!
Amit Kahn
Product Manager
From: The Matrix
Quote: "Welcome to the real world"
CLOSE
Amit Kahn
Product Manager
After sweating it out in a few start-up companies, Amit finally came to “rest” at PopTok. Amit has spent most of his life in Jerusalem, and can currently be found there with his wife and two daughters, or on his moped. In his spare time he plays basketball and dreams of snowboarding, and always prefers a good action movie over a documentary.
Ron Barazani
QA Manager
From: Reservoir Dogs
Quote: "Okay, let’s talk"
CLOSE
Ron Barazani
QA Manager
Immediately after his birth on a snowy day in Jerusalem, Ron decided to maintain a colorful view of the world. In between running QA tests on the latest PopTok version, Ron loves to cook, play (and watch) soccer, and practice Jujitsu. He lives in Modi’in with his wife and three kids, and takes after Homer Simpson (“the guru of family men everywhere”) and Al Bundy (“the ideal husband to any woman”).
Itay Koronyo
Content & UI Manager
From: Enjoy the Silence
Quote: "All I ever wanted, all I ever needed, is here in my arms"
CLOSE
Itay Koronyo
Content & UI Manager
Itay is a Tel Aviv native. After writing for various entertainment magazines, editing interactive programs, and managing interactive service content for Israel’s leading TV network, Itay has joined the PopTok team as Content and UI Manager. He has a Londoner girlfriend who lives in Moscow; luckily, he loves traveling over the world. You might also find him in the kitchen, whipping up something yummy from scratch, or in his study, mixing tracks as a bedroom DJ. None of this means that he misses his weekly clubbing night, or would pass up a good film.
Assaf Stone
Senior Team Leader
From: The Princess Bride
Quote: "Have you ever heard of Plato, Aristotle, Socrates? Morons!"
CLOSE
Assaf Stone
Senior Team Leader
Born a cynic in April 1973, Assaf is a firm believer in Murphy’s Law, that no good deed should ever go unpunished, and that everything that needs to be said can be quoted from a movie. When not developing the server-end for PopTok, Assaf practices Pakua (a Chinese Martial Art) and enjoys reading books. Assaf lives in Ra’anana with his wife and three kids.
Etty Edry
Senior Team Leader
From: Shrek
Quote: "That's what friends are for, right?"
CLOSE
Etty Edry
Senior Team Leader
And now, a message from our Development Leader: “With our team, the sky’s the limit! Our talent and brilliance make us an unstoppable force!! Mwahahaaa!!!” Etty adores her kids and husband, loves her job and considers it an art. She also enjoys adventurous stock market investment as a hobby.
Tal Shterzer
Team Leader
From: Beetlejuice
Quote: "That is why I won't do two show a night anymore, babe. I won't! I won't do"
CLOSE
Tal Shterzer
Team Leader
Born in October 1974, Tal is a true Libra: he gets the balance right, minding the scales between work, family and his gaming habits. When not concentrating on client-side development or changing diapers, Tal can be found either playing D&D with his pals or pursuing quests and raids in MMORPGs with his online friends. Tal lives with his wife Tamar and his daughter Reut in Mevasseret Tzion.
Keren Gazit
Chief Producer
From: Intolerable Cruelty
Quote: "This is going to be my passport to wealth, independence and freedom"
CLOSE
Keren Gazit
Chief Producer
Keren joined PopTok with experience in process management and production, after being one of the founding members of the successful internet portal for Keshet, Israel’s leading TV channel grantee. Her supervision, combined with her experience and expertise, allows for an efficient and fruitful production. With no kids (yet) but with two big Great Danes and a husband, she dreams of traveling to India and starting a local PopTok branch there.
Maor Gillerman
Content Editor
From: A Duck Amuck
Quote: "Live and let live, right? Right!"
CLOSE
Maor Gillerman
Content Editor
Born in August 1976, Maor thinks movies should be seen in their original aspect ratio, loves marzipan and sirloin steaks, believes unrated movie versions are very cool, and misses John Belushi. While not seeking out new Toks for PopTok, Maor enjoys reading comics, cooking and mountain climbing (not at the same time, though). He lives in Tel Aviv with his wife and two kids, and their 3-year-old Mogwai named Gimmick.
Oded Grober
Video Editor
From: The Big Lebowski
Quote: "This aggression will not stand, man"
CLOSE
Oded Grober
Video Editor
Born in 1978, in the remote village of Haifa, Oded had nothing but movies as his window to the world. So when he moved to New York to study film 20 years later, imagine his surprise to see that it looked nothing like Stanley Kubrick's New York in 'Eyes Wide Shut.' As PopTok's video editor, each Tok is perfected in his capable hands - with the inspiration of Michael Mann's 'The Insider' always hovering above.